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CREATIVE DIRECTION + DESIGN

RFLCTV MEDIA

RFLCTV MEDIA is a full-service digital agency startup in the East Bay Area. RFLCTV specializes in creating marketing and communication strategies for creative products, agencies, and businesses who believe their exciting product and service deserve exposure and attention. They work with the utmost talent globally through an innovative approach of remote project management, 

This approach means they don’t do things by the book; taking risks and pushing the boundaries around what’s expected from a PR and marketing agency is how they operate. They are a fully remote team working online and the way they work with their clients is in a digital format, taking meetings online and offering add-ons and additional products that can easily be booked or ordered via their brand new online platform. 

They also differ from other clients in that they have a dedicated portal for their clients where visuals and marketing strategies are discussed directly with the client. In terms of their audience, they would be working directly with creative directors and marketing managers who work in-house at product start-ups and creative agencies. With this in mind, they are looking for an eye-catching, disruptive brand that their clients and their clients' customers can relate to and connect with over the many competitors working in this landscape. 

They challenge the status quo and love to work with clients who have this same mindset in how they run their business. For the first phase of their brand creation, they are looking for a Logo, style tile, initial brand guidelines, and social post examples however they would also be happy for the designer to explore some other possible deliverables to show how the brand can come to life. 

 

 

DELIVERABLES

Logo, Style Tile - Advertisement example - Social Post Example - Brand sticker examples

Stickers to include, ‘be heard’ ‘be found’ ‘never not talking loud’ ‘making impact’ ‘the loudmouths’

Initial visuals provided by the client:

BUZZWORDS

Simple - Modern - Techy - Disruptive - Challenger - Young - Professional

BRAND GUIDELINES: COLOR

Colors play a big part in the brand image, conveying a refined and bold feel.

BLACK

#000000

R: 0 G: 0 B: 0

C: 75 M: 68 Y: 67 K: 90

BLUE

#2933E5

R: 41 G: 51 B: 229

C: 82 M: 78 Y: 0 K: 10

MINT

#6AFEBA

R: 106 G: 254 B: 186

C: 58 M: 0 Y: 27 K: 0

LILAC

#A796F4

R: 167 G: 150 B: 244

C: 32 M: 39 Y: 0 K: 4

BRAND GUIDELINES: TYPE

Our brand typeface is Montserrat and should be used in all instances of the written word. 

PRIMARY TYPEFACE

MONTSERRAT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()

Monteserrat Regular

Monteserrat Bold

SECONDARY TYPEFACE

HELVETICA LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()

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©  2020 | Crystal Reyes

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